I tell stories and help others do the same.

MATTER+ENERGY is a creative house for brand leaders, deepest in entertainment, beauty and technology. Everyone now has the same instruments, and almost nobody reads a culture through them. We built ours to read yours: what people already say about a brand, and the memory it carries. From there we make the work that gives people a reason to choose it, for Motorola, Netflix, Spotify, Wargaming, Kunumi, Suave, Q-tips and Melissa, among others. The people you meet make the work, and whoever decides what ships stays answerable after it ships. Every piece answers one question first: would anyone miss it if it disappeared?

I co-founded MATTER, and what I'm proudest of is who it gathered: creative directors, designers, producers and strategists who chose a house where the craft stays in their hands. Come and meet them.

A film production company I founded in São Paulo in 2020. Ten directors, from Brasilândia to Paris, and a team of producers who make it run. Around the films, the things we do because nobody asked: People Change Things, thirty-three conversations with people who changed something; Documents, essays by the team and by artists we admire; a printed newspaper, a shop. The sentence on the door is the one I still believe. People change things.