C&A | NASCIDO HOMEM
Toxic masculinity is a concept that is very present nowadays and in academic debates. It is a term that closely relates masculinity to violence, sex, status, and aggression. In short is the cultural ideal of masculinity, where strength is everything, while emotions are a weakness.
But what is known today is that these attributes are harmful not only to women but also to men and to society. For example, suppression of feelings, encouragement of violence, lack of incentive to seek help, perpetuation of rape culture, homophobia, misogyny, racism and machismo.
That is why it is important to open new dialogues on this topic.
And Fashion becomes a great tool.
Written and Directed by Manuel Nogueira
Project created by CUBOCC for C&A Studios | July 2017
Produced by Conspiração
Starring Marcos Noivais and André Gonçalves
Director of Photography: Fernando Bertoluci
Executive Producers: Patrick Petry and Luciana Mattar
Music Production Company: Handquarters
Sound Design: Horse and Kluste
Original Music: Depth Change, by Ame Ame
Color Grading: Marla